We wanted to make something that identified with a targeted group of people, and since Jummah means Friday, we wanted to centre it around the Islamic tradition of attending Friday Prayers. And who hasn’t ever woken up and realize they only had 5 minutes to get ready?

We’ve worked with Friday Grooming Co before to create a short visual piece to showcase their brand of authentic and exclusive beard oils, but since then, they’ve expanded their line up to feature hair products and colognes. So with this ad, we wanted to showcase how all of their products are a part of your lifestyle.

Director/DOP: Mateen Manek
Cast: Hassan Habib
Producer: Gulamali Jacksi, Mateen Manek
Produced by: The Curious Society, Friday Grooming Co.

Frames From the Film