Late for Jummah - Friday Grooming Co. Ad

Written By Mateen Manek

We wanted to make something that identified with a targeted group of people, and since Jummah means Friday, we wanted to centre it around the Islamic tradition of attending Friday Prayers. And who hasn’t ever woken up and realize they only had 5 minutes to get ready?

We’ve worked with Friday Grooming Co before to create a short visual piece to showcase their brand of authentic and exclusive beard oils, but since then, they’ve expanded their line up to feature hair products and colognes. So with this ad, we wanted to showcase how all of their products are a part of your lifestyle.

Director/DOP: Mateen Manek
Cast: Hassan Habib
Producer: Gulamali Jacksi, Mateen Manek
Produced by: The Curious Society, Friday Grooming Co.

Frames From the Film

Our main character, Hassan, is performing wudhu (cleansing with water before prayers). He has his face close to the sink and is wiping his face with water.
We see Hassan's hand as he takes the dropper from Friday Grooming Co's beard oil and puts some in his hand. This is a close up shot of the hand.
Our main character, Hassan, is seen standing in the bathroom adjusting his hair, which he had just done using Friday Grooming Co's pomade. We are looking outside the door.
Mateen Manek
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