Video is Not Enough
As a filmmaker, I know how powerful video marketing is.
Not only have I helped other small businesses and professionals create video content for their business, but I’ve created my own video content. And even from my own content, I see the excitement of my social media audience and my clients when I post a video.
Don’t get me wrong - every medium has their strength. But video is such an engaging medium that it gets great response.
And with that, I really need to say this.
Video is not enough.
Video marketing has been around for decades, from television commercials to now social media ads. Nowadays, social media platforms are opening up for more video content - Facebook now has Facebook Watch, Instagram has started Reels and IGTV and Tik Tok has become incredibly popular.
So the demand for video is higher, but that’s not what’s important.
What matters is that people pay attention to what we’re saying.
And that is one of the biggest variables that is missing in a lot of discussions. People. People are watching, not numbers or analytics. People choose whether they pay attention or move on to the next thing.
So when I say video is not enough, what I’m saying is that we need to create videos that connect and engage with the people that watch it.
So how do we do that? How do we get our message to stand above the crowd? More importantly, how do we make sure our message gets remembered?
The answer is STORY.
Storytelling allows us to connect to our audience on an emotional level. It engages our audience from the start of the story to the end, keeping people hooked the entire way.
But more important than all of that, it gets remembered.
Here are some examples of some videos we love that tell a beautiful story:
We focus on storytelling here at The Curious Society because we know how powerful it is. We know that connecting with audiences on an emotional level leads to a connection. With every project we’ve done, whether it’s a commercial for a small business, a music video or an engagement film, we’ve looked deeper and asked what’s the story.
In upcoming blog posts, I’ll break down storytelling a little more and go into a few tips on how you can use storytelling to get your message heard and remembered. If that’s something you want to hear about, make sure you subscribe to our newsletter below.
Or, if you want to chat about how to tell your story, get in touch with us!