Storytelling is important for many reasons, but one of the main reasons why is because it helps us empathize. Stories give us the capacity to look at characters and see the good and bad in them. Stories help us navigate a complicated and intricate world.

That’s why we need storytelling.

You may have heard of the 80/20 rule, but how do you apply it to your creative business? Well, read this post for an easy way to use the Pareto Principle in your artistic life.