Why Businesses (and Everyone Else) are Turning to Video

Think about the some of the top companies right now: Snapchat, Instagram, Netflix, Tik Tok. What do they have in common?

They are all visual.

It’s no secret that people love video. The mix of visuals and audio allow for people to share exciting, emotional and powerful content. Now, with amazing screens in our houses and in our pockets, video can be enjoyed anywhere and everywhere.

Just take a look at these statistics (source):

• By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

• Users view more than 1 billion hours of video each day on YouTube. (YouTube)

• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

• Social media posts with video have 48% more views. (HubSpot)

What does this all tell us? That video is already big, and it’s only going to get bigger.

So it makes sense that businesses and professionals are turning to video. We live in a world where the average consumer is flooded with content, so it’s important to stand out.

Video is the solution.

So if you’re a business-owner, an entrepreneur, a creative or even a professional, start using video. Not only will you reach more people, but your message will stick — and with the overflow of content, that is the most important thing.

I know as business owners that videomaking may seem like another difficult task, and that’s why I’m here. At The Curious Society, we make videos for businesses and professionals that are authentic and memorable. We take on the hard work so you can focus on what really matters — your business. Contact me today and let’s talk about getting your story to the right audience.