How Businesses can Benefit from Storytelling
You’ve heard a lot about storytelling, and, if you have been following me, you know that I talk about storytelling a lot. It’s sometimes not very clear what storytelling is, but I’m here to tell you that it’s powerful. Today, I want to look at how storytelling helps businesses.
What is Storytelling?
Simply put, storytelling is sharing. Whether you’re talking about what happened to you at work or watching a movie, you are participating in storytelling. When things happen to you, that’s all part of a story. Stories can be very long or very short, and they can consist of multiple stories. But the idea is, anytime you share anything with anyone (such as a series of events or a joke), you are telling a story.
How Does Storytelling Help Me?
Stories have been proven to create an emotional bond between people. It’s why we are friends with certain people and it’s why we aren’t with others. It’s why we buy certain products or even go to certain places. We are invested in the story. People are more loyal to what they’re emotionally invested in, and business is all about loyalty.
Alright, I’m Sold. How Do I Start Telling My Story?
There’s a few things you can do in order to help tell your story:
What’s your ‘why’?
”People don’t buy what you do, they buy why you do it” keeps going off in my head because it’s such an important quote. You need to figure out your why.Keep it simple.
Have you ever listened to a story and completely got lost? Yeah, I have all the time. Simple stories are effective because they are simple. They don’t add in any unnecessary details or build unnecessary suspense. Simple stories are easy to digest.Be authentic.
Two things here: First, your story has to be about you. If you try to embellish your story or make it ‘bigger’ than it seems, people can’t relate to you.
Second, and arguably the most important, your story is amazing. I mean, I don’t know you but I can tell you that your story is remarkable and worth telling. Don’t think that your story is not.
You Have the Story. We Help You Tell It.
At The Curious Society, we know that storytelling is powerful. We work with businesses to find the best and most authentic way to tell their story, and use video to tell it. I take pride in my work and I love working with others who are ready and willing to tell their story.
And hey, I know that all of this can be really confusing. That’s what I’m here for. If you’re looking for help with telling your story or you have video and film production needs, reach out to us and let’s chat about how you can use storytelling to help your business.