What is Micro Content and Why Should You Be Creating It?
You’ve probably heard the term ‘micro content’ being passed around on the internet, and you may have an idea of what it is, but it’s still a little bit unclear. What counts as micro content? Why should I use it? Well, this blog post will answer those questions. Let’s start at the beginning.
What is micro content?
Micro content is any content that can be absorbed within 10-30 seconds (though I say you can stretch it to 45 seconds). This could be any type of content, including:
Pictures
Videos
Infographics and graphs
List-based articles
Memes
Basically, this content should be incredibly fast to absorb and shouldn’t dive into more complex topics. When someone is scrolling through their social media, the idea is to make them pause and quickly get all the information you are trying to share.
Where do you post micro content?
Typically, you would find micro content on social media or any massive media place. They could even work as ads on the internet. Because there is absolutely so much content on social media, you want to be able to stand out but not demand too much time. Not every post has to be micro content, though.
Should you post micro content?
Yes, absolutely! Having consistency and quality is important in building your social media, but heavy post that demand too much time aren’t good for anyone (including you). So having small ‘micro’ posts allows you to spend less time creating posts but also your audience to see you online without asking too much of their time.
What can The Curious Society do for you?
We understand the power of creating micro content and we specialize in creating video-based micro content that provides value to your audience. By helping you produce multiple pieces of content, we can take the load off of editing and keeping a consistent theme between your contents.
We offer packages for micro video content production so that way can spend time working on your business rather than focusing all your time on social media.